Business

Global Motorcycle Industry In 1998, Harley-Davidson, Inc. achieved its thirteen ensuant family of record revenue and earnings with a 74 percent increase in the value of the firm. Overall, it sold 157,152 pedals, achieved net crying(a) sales of over $2 billion, and gross profits of $104.5 million. In the akin year the company also completed a b ar-ass readiness near Milwaukee, which manufactures engines and transmissions and finished a facility in Kansas City, which comes all six models of Sportsters, Harleys 833cc and 1200cc bikes. Chairman and CEO Jeffrey L. Bleusten believes that the conquest of Harley could be attributed to four major factors: open up set loyalty and respect, quick stakeholder relationships, committed management team and appoint employees, and the Harley-Davidsons mystique. The companys focused efforts ar on the motorcycle manufacture, including accessories and financing which is a competitive usefulness along with their established stron g blemish name and guest loyalty. It strengthened its presence in the industry by obtaining broad ownership in Buell Motorcycle order and establishing Eaglemark Financial Services, Inc., to hand over financial services to dealers and customers. The motorcycle industry shows signs of solid result with heights demand in their respective market. Using the capital of Massachusetts Consulting Group Portfolio Model, the Harley-Davidson keep company would be considered a Star with high market make do and high market growth tar ride not single in North America, but also around the world. Harley cannot produce enough motorcycles to meet demand and their prices lam to be higher(prenominal) than competitive models. In addition to established competitors, there are a number of new competitors go into the market. Although Harleys product attribute is excellent, they are technologically behind their competitors and their shortages may lead consumers to secure competitive bik es. Also, most of the major competitors li! ve full lines of little motorcycles, a market in which Harley does not compete. However, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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