Book Review of Business Policy and Strategy: An Action Guide :: Accounting Finances Businesses Essays

Book Review of Business Policy and outline An Action Guide Business Policy and Strategy An Action Guide, by Robert Murdick, R.Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policiesand interrelationships that exist among the many structural areas whichundergraduate school-age childs typically study. The authors intend the text tosupplement the typical mooring password and/or computer simulations used in teaching trading strategy (ix). Situational analysis is presented, as is a structurefor developing strategy. Practicality and actually world experience is combinedwith educational theory to provide as complete a picture as possible of strategyin business.The authors begin divided the text into 15 chapters with no furthersubdivisions. It is possible, however, to classify the chapters into particular(prenominal) areasof study. For example, the first chapter, Business Failure -- BusinessSuccess, examines why businesses fail, and provides the solid ground for continuingwith the remainder of the text. The next two chapters focal point on the empyrean ofaction, including the business environment and the business system. The fourthand fifth chapters bring in strategical management (chapter 4) and the strugglenot only to survive, but to prosper utilise strategic management (chapter 5).Chapters Six through Nine address specific functional areas (marketing,accounting/finance, production, and engineering/research and development).Chapters 10 and 11 introduce the reader to the problems of managing humanresources (chapter 10) and data processing resources (chapter 11). The lastfour chapters dissertate the issues involved with analyzing business situations.Multinational business analysis is the subject of chapter 12, piece chapter 13turns the readers attention to how to conduct an industry study. Chapters 14and 15 focus on how to analyze a case and illustrations of case analysis,respectively. The text concludes with an attachment of s ymbols used by those whoevaluate reports and a general index to topics inside the defend. The authors makegood and frequent use of charts, graphs, forms and other graphic techniques to expatiate their points. Each chapter concludes with a selected bibliographythat the student may use for additional research. The book is printed entirelyin black ink the use of color for appoint concepts would have enhanced the booksvalue as a teaching text. Visually, the book is crowded without much whitespace for readers to make notes. Key concepts could to a fault have been separatedfrom supporting text in a much clear manner. While each chapter has a summary,they do not have an introduction or a listing of key words of concepts that thestudent should learn as a result of studying each chapter. such aids would make