Running head : TOYOTA AND LEXUS (TOYOTA S LUXURY BRAND ) ISDOMINATING US MARKETToyota and Lexus heroic US MarketUniversityNameTOYOTAINTRODUCTIONToyota is a Japanese follow specializing in the constitute of discordant kinds of vehicles . It manufactures cars , buses , trucks etc . At the end of this thesis , the question of whether Toyota s gainfulness ranks as one of the highest in the world and the reasons for its success shall present been answeredBACKGROUND INFORMATIONToyota federation came into existence in 1937 in Japan . The confederacy is proud of fashioning as much as 9 zillion vehicles . This was its production in the stratum 2006 . The disturbance of Toyota was more or less 170 million in the same year , making it one of the top most companies in cost of salesOver the days the guild has been learning prog ressive results However , they privation to stool their results consistent . An example is the debtor s turnover range that show an improvement in the year 2004 at 3 .8 indeed started declining again in the year 2005 and 2006 at 3 .7 and 3 .6 respectively . This shows a weakness in the way of life the go with is managing its debtors . There is in any case unevenness in the stock turnover ratio which is an indicator on the frequency with which its products atomic number 18 soldToyota also prepares its accounts on a desegregation basis showing the results of the name familiarity , its subsidiaries and associate companies In manufacture and sale of various brands of Toyota vehicles . These include premio , Tundra , Tacoma , RAV 4 , sympathiser , Alphard , Liteace , Yaris , Sienta Ractis , Estima , FJ Cruiser , Caldina , Sienna , Kluger , Hilux , Cordla Avanza Brevis , Passo , Reiz ,Rush , Allion , Town mavin , Wish , Pregre s , Mark X , Aygo , Isis to name just save a fe wThis probably explains wherefore Toyota ha! s dominated , the US market . The production of a broad(a) range of vehicles extends the customers an opportunity to conduct which model / brands to use / grease ones palms .

These vehicles cave in got technical and incomparable specifications which make Toyota vehicles a upshot one type of cars . The company has a team of experts who thrust tireless to ensure that the company gains a competitive saltation in the manufacturing sector . This explains why rally drivers prefer Toyota vehicles - they offer them the racing which they requireAnd to ensure that their engine room is protected from untrue , their facilities in their European Headquarters , cologne water are not accessible to any outsider who whitethorn have the agenda of `stealing the technology . The success of Toyota is attributed to their being a department whose role is to oversee the operational work of the company , maintenance of technological efficiency and proper auditing techniques as thoroughly as acting on management reportsCompared to new(prenominal) automobile manufacturing companies , Toyota keep company limited is far much in advance in terms of the number of vehicles sold per annum . Whereas Toyota sells near 9million vehicles on average , every year , Nissan s sales average just instantly 1 million vehicles . Peugeot on the other hand sells some 2 .5 million...If you want to get a full essay, tell it on our website:
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